Planning Plan
Practical plans built around your goals and budget
CONNECTING CULTURE. CREATING VALUE.
Connecting culture, growing business.
From overseas brand launches and food & cosmetics trade to international cultural exchange.
DONGHYUN connects brands with markets, and cultures with people.
ABOUT DONGHYUN
Brands to markets,
culture to the world.
DONGHYUN introduces overseas brands to the Korean market and connects products with retail channels and consumers. Our experience includes a partnership with The Coca-Cola Company, overseas brand launches, placements in major Korean retail chains and licensing agreements.
Founded in 2015 with a focus on distribution, we added a culture and contents business in 2025. Today we cover food and cosmetics import/export, corporate gift sets, international cultural exchange, and the planning and management of publicly funded projects — tailored to each client's goals.
Connection Connect
Bridging Korea and overseas, businesses and consumers
Delivery Deliver
From project planning and on-site operation to product delivery
OUR BUSINESS
Two businesses, one standard of execution.
Built on cultural value and product strength,
we deliver the solutions our clients need.
01 · BRAND, DISTRIBUTION & TRADE
Turning brand potential into market strength.
Drawing on brand launches, food and cosmetics trade and licensing deals, we bring products to the Korean market. With a track record in department stores, hypermarkets and duty-free shops, we run retail distribution and corporate gift-set supply.
- Brand launches · LicensingLaunching overseas brands in Korea; brand and character licensing
- Food & cosmetics import/exportTrade operations and product supply for food and cosmetics
- Retail distribution · Pop-up storesDepartment store, hypermarket and duty-free placements; pop-up operations
- Corporate merchandise · Gift setsSets built from about 500 items, with client-branded packaging and delivery
02 · CULTURE & CONTENTS
Bringing Korean culture to the world stage.
We plan international cultural exchange programmes spanning performance, film and hands-on experiences — working with local partners, booking artists and running events on site, with experience in planning and managing publicly funded projects.
- International cultural exchangeConcerts, screenings and Korean culture programmes abroad
- Concert planning · Artist bookingCrossover of classical music, Korean art song and gugak
- Film & video contentMusic video submissions and screenings abroad; showcases and Q&As
- Public grant projectsWriting project plans and managing publicly funded programmes
BUSINESS TRACK RECORD
Experience built in
brands and retail.
From partnerships with global brands to placements in major retail chains.
Here is our track record.
BRANDS & LICENSING
Brand & licensing partnerships
- The Coca-Cola CompanyPartnership
- golchi LLCPartner agreement
- PEANUTS · SnoopyLicensing agreement
- Cong Caphe KoreaPartner agreement with the Vietnamese coffee brand
RETAIL CHANNELS
Retail channel placements
- Shinsegae Department StoreStore placement
- Lotte Mart Toys"R"UsPartner agreement
- Bandi & Luni's · Seoul BooksPartner agreement
- E-mart Toy KingdomPlacement in 5 stores
- Shilla Duty FreeStore placement
CULTURE & CONTENTS
Culture & contents in detail
Backed by experience with public grant projects, we handle events abroad end to end — planning, booking, operation and settlement.
Cultural exchange events
We plan and run Korean cultural events with venues and festivals abroad.
- Venue booking and official coordination
- Local agencies, accommodation and transport
- Audience guidance and promotional materials
Concerts & artist booking
We create crossover stages linking Western classical music with Korean art song and gugak.
- Programme design and arrangements
- Booking musicians, choirs and dancers
- Performer contracts and rehearsals
Film & video content
We submit and present Korean music videos at awards and screenings abroad.
- Open calls and selection support
- Screenings and showcases abroad
- Director Q&A sessions
Public grant projects
We take care of the administration from application to final report.
- Project planning and budgeting
- Service and performer contracts
- Expense settlement and reporting
ONE-STOP SOLUTION
From proposal to delivery, in one place
We manage the whole process around each corporate client's goals, budget and schedule.
- 01
Consultation · Proposal
We confirm purpose, budget, quantity and timing, then propose a product mix and quote
- 02
Samples
Physical samples and packaging mock-ups for approval
- 03
Production · Assembly
Set assembly, client-branded packaging and message cards
- 04
Delivery · Aftercare
Single or split shipments, and repeat orders
SELECTED PROJECTS
Value proven by execution.
Concerts, film and cultural experiences linking Seoul and Berlin.
Projects planned and run by DONGHYUN.
INTERNATIONAL CULTURAL EXCHANGE / 2026
SEOUL MEETS BERLIN
Korea–Germany Friendship Classical Gala Concert
A crossover stage linking Western classical music with Korean art song and gugak, featuring violin, cello, piano, trumpet and baritone, Korean dance, and the Korean Community Choir of Berlin.
- Venue
- Berlin Full Gospel Church
- Programme
- Classical · Korean art song · Gugak · Korean dance
- Admission
- Free
K-Culture in Berlin
Korean culture booth 〈Korea-Ecke〉
At the 40th Friedenau Autumn Festival, we set up a hands-on Korean culture space where local residents could experience Korean culture for themselves.
- Venue
- 40th Friedenau Autumn Festival
- Activities
- Traditional games · Norigae · Hangeul name patches · Hanbok photo zone
BMVA 2026
K-MV Global Showcase
In cooperation with the Berlin Music Video Awards, we presented Korean music videos selected through an open call to audiences in Berlin.
- Venue
- Club Gretchen, Berlin
- Programme
- K-MV screening · Director Q&A
Selected for and organised under the Seoul Metropolitan Government's 2026 Private International Cultural Exchange Support Program
WHY DONGHYUN
Why work with DONGHYUN
Hands-on experience running both cultural events and product distribution is our edge.
Ready-to-assemble products
About 500 items in stock let us build and deliver corporate gift sets quickly.
Premium imports
We supply distinctive imported products such as Guérande sea salt and fleur de sel from France.
Public project management
As organiser of a Seoul Metropolitan Government grant project, we handled contracts, spending, settlement and reporting.
On-site experience abroad
We planned and ran a concert, a screening and a festival booth in Berlin ourselves.
NEWSROOM
Latest from DONGHYUN.
Key updates on our business and projects.
- Project〈Seoul Meets Berlin〉 Korea–Germany Friendship Classical Gala Concert
- ProjectKorean culture booth at the Friedenau Autumn Festival, Berlin
- ProjectBMVA 2026 K-MV Global Showcase
NoticeSelected for the Seoul Metropolitan Government's 2026 cultural exchange support program
DONGHYUN was selected for the Seoul Metropolitan Government's 2026 Private International Cultural Exchange Support Program and organised the K-MV Seoul–Berlin music video and arts exchange project.
PARTNERS
- The Coca-Cola Company
- PEANUTS
- Shinsegae
- Shilla Duty Free
- E-mart Toy Kingdom
- Lotte Mart Toys"R"Us
- golchi LLC
- Cong Caphe Korea
- Berlin Music Video Awards
- Saekdong Culture & Arts
LET’S WORK TOGETHER
Start your next project
with DONGHYUN.
Brand launches, food and cosmetics trade, distribution and cultural events.
Tell us your goals and timeline, and we will get back to you.